Lexington Books
Social Media, Technology, and New Generations : Digital Millennial Generation and Generation Z
Product Code:
9781498550727
ISBN13:
9781498550727
Condition:
New
$49.98
This book builds on existing conversations surrounding millennials and media use by examining Generation Z's engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.
| Author: Ahmet Atay, Mary Z Ashlock |
| Publisher: Lexington Books |
| Publication Date: Feb 12, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 149855072X |
| ISBN-13: 9781498550727 |
Social Media, Technology, and New Generations : Digital Millennial Generation and Generation Z
$49.98
This book builds on existing conversations surrounding millennials and media use by examining Generation Z's engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.
| Author: Ahmet Atay, Mary Z Ashlock |
| Publisher: Lexington Books |
| Publication Date: Feb 12, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 149855072X |
| ISBN-13: 9781498550727 |
Related Products
Sale 7%
Abrams Image
Generation Anxiety : A Millennial and Gen Z Guide to Staying Afloat in an Uncertain World
$17.99
$16.80
Sale 16%
Millennials: The So-Called Entitled Generation
$14.99
$12.63
Createspace Independent Publishing Platform
Millennial Musings: Personal Reflections Of A Generation
$10.64
