Createspace Independent Publishing Platform
PayTVille: PayTVille: The Ups and Downs of a TV Viewer Life in Latin America
Product Code:
9781500133504
ISBN13:
9781500133504
Condition:
New
$35.00
PayTVille: PayTVille: The Ups and Downs of a TV Viewer Life in Latin America
$35.00
Social class is an important factor in how people consume television. After strong economic growth in Latin America over the last period, a new class of consumers has emerged, joining the media market for the first time and eliciting bewilderment from most researchers in the business and academic worlds alike. Grupo Troiano is a Brazilian-based brand consulting firm which has dedicated years of experience helping various enterprises better understand the Latin American settings. This book is the result of extensive in-person anthropological interviews with hundreds of familias in various South American countries. The conclusions summarized in this easy-to-read illustrated summary paints a new perspective in how the rich and the poor live and consume media in these emergent markets.
| Author: Ana Luisa Negreiros |
| Publisher: Createspace Independent Publishing Platform |
| Publication Date: Jun 08, 2014 |
| Number of Pages: 70 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1500133507 |
| ISBN-13: 9781500133504 |
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