Losing Slowly: How Las Vegas lost its mojo - and how to get it back.

You can't win in Vegas until you know what it is you're playing for.

Las Vegas lives and dies on the fear of loss.

Everything is sold that way. The best things in life are free, and the people who actually have a good time in Vegas - as opposed to accumulating more and more devastating regrets - are not to be found on the floors of the casino, not on the Sucker side of the table and not on the house side of the table.

But the very best future a Mark can pray for, when he steps up to gamble, is to lose slowly. He knows he's going to lose, no matter what bullshit he spews, and his big play is to make his pain last as long as possible.

Some fun, huh?