Skip to main content

Mercury Learning and Information

The AI Marketing Playbook: Concepts - Methods - Applications

No reviews yet
Product Code: 9781501522895
ISBN13: 9781501522895
Condition: New
$44.99
$40.30
Sale 10%

The AI Marketing Playbook: Concepts - Methods - Applications

$44.99
$40.30
Sale 10%
 
Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, personalize customer experiences, and harness the full potential of AI to drive growth and innovation. You will learn the foundational concepts of AI and machine learning, discover best practices for data hygiene, structuring, and optimization, and explore how AI tools can transform customer data into actionable insights, enhancing your ability to create personalized and effective marketing campaigns. The book is tailored for marketing professionals, business owners, and digital strategists who are eager to integrate AI into their marketing practices. It is equally valuable for beginners and experienced marketers who want to stay at the forefront of the rapidly evolving digital marketing landscape.

FEATURES:

  • Includes step-by-step guides for implementing AI tools in SEO, social media, and email
  • Covers the use of AI to analyze customer behavior, benefits of chatbots, and AI-powered customer service
  • Features real-world cases from leading companies like Netflix, Amazon, and Spotify
  • Uses AI tools to transform customer data into actionable insights for more effective campaigns



Author: Mark Lamplugh
Publisher: Mercury Learning and Information
Publication Date: Sep 21, 2024
Number of Pages: 272 pages
Binding: Paperback or Softback
ISBN-10: 1501522892
ISBN-13: 9781501522895
 

Customer Reviews

This product hasn't received any reviews yet. Be the first to review this product!

Faster Shipping

Delivery in 3-8 days

Easy Returns

14 days returns

Discount upto 30%

Monthly discount on books

Outstanding Customer Service

Support 24 hours a day