Createspace Independent Publishing Platform
A Theory of The Self: Based on the M Function (Bourdieu's Demon)
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Createspace Independent Publishing Platform
Premium Knowledge: Marketing Communications Based on Bourdieu's Demon
Product Code:
9781502722034
ISBN13:
9781502722034
Condition:
New
$9.71
Premium Knowledge: Marketing Communications Based on Bourdieu's Demon
$9.71
Premium Knowledge provides empirical evidence regarding the effectiveness of a new marketing communications framework. Based on the research summarized in Bourdieu's Demon Premium Knowledge is a "how to" manual for marketers to improve their engagement with prospects and customers. The Premium Knowledge method increases "lift" at each stage of the communications process, from "open rates" to "conversion; it increases average transaction value and decreases "opt-out rates." This book is recommended for a marketing executive looking for an additional advantage in marketing communications.
| Author: Richard Baker |
| Publisher: Createspace Independent Publishing Platform |
| Publication Date: Oct 04, 2014 |
| Number of Pages: 54 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1502722038 |
| ISBN-13: 9781502722034 |
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