Fundamentals of Business: (What I Have Learned)

What's the difference between a great idea and a successful business? According to businessman and consultant Michael D. Lacey, there's no magic formula for business greatness. Anyone with a solid concept and a strong work ethic can run a profitable company, as long as that person has a firm grasp of the fundamentals. Without mastery of these basic concepts, even the best ideas remain nebulous, and even entrepreneurs with the best intentions will fail.

What are the fundamentals, and where do you learn them? How can business owners avoid common pitfalls that often spell doom for a new company?

Lacey himself learned from his forty-five years in the business trenches that success in business is predicated on understanding the basics of business. His new book, Fundamentals of Business, gives fledgling and struggling businesses a leg up by providing an easy-to-follow guide to those basic business concepts. Topics run the gamut-from budgeting, sales, and financial statements to planning, insurance, managing people and time management. All are covered in clear, concise language for immediate application to daily business operations.

Unlike many business books, Fundamentals of Business doesn't waste the reader's time glorifying the author's own success. Instead, Lacey gives entrepreneurs practical information to ensure the success of their endeavors.