The Disruption Code: A Guide to Cracking the Innovation Mystery

"This book shows you how to quickly expand your thinking, identify new opportunities for sales and profitability, and unlock the full potential of your business."

Brian Tracy - Author, Get Smart and Bull's Eye.

Discover the secrets to unlocking the full potential of your business. Innovative companies do much more than create game changers; they showcase excellence and understand the fundamental link between strategy and execution. The Disruption Code explains how applying Design Thinking methodology in your business creates a path to success, business growth and leading edge products and services. Written by Julie Beckers, a Design Thinking specialist and experienced executive in Australia, this practical, guide provides you with simple and powerful tools to take your business to the next level. Julie gives you the essential skills and strategies of Design Thinking for innovation and business growth, and provides simple explanation of this powerful methodology. When used hand in hand with the traditional processes of business, Design Thinking creates the flexibility and adaptability a company needs in the new era of "Disrupt or be Disrupted". For anyone who runs a business in a world where change is the new norm, Design Thinking is the key to turning strategy into success. Read The Disruption Code and boost your company's ability to compete to a higher level.