Sage Publications Limited
Social Research Methods : Qualitative, Quantitative and Mixed Methods Approaches
$61.81
Cognella Academic Publishing
How to Conduct Communication Research : Qualitative and Quantitative Methods
Product Code:
9781516587575
ISBN13:
9781516587575
Condition:
New
$97.32
How to Conduct Communication Research: Qualitative and Quantitative Methods features 48 short, digestible chapters that cover the most essential and practical information students need to know to better understand various approaches and methods for conducting research. Students learn how to use tools from both qualitative and quantitative research methods to maximize their ability to make claims about the world. For instructors, the range of methods and the length of chapters allow flexibility to pick and choose those they wish to focus on. Readers are introduced to research paradigms and the foundations of communication research In Parts I and II, to qualitative methods in Part III, and to quantitative methods in Part IV. Each chapter provides a short preview, main concepts and key terms, user-friendly guiding examples, and strategies for overcoming common obstacles. Examples and activities throughout the book reflect social issues and demonstrate how conducting communication research can explain related outcomes, help students understand what different experiences are like, and disrupt social norms that serve to marginalize and disenfranchise groups of people. Appropriate for any course level, How to Conduct Communication Research is the ideal, accessible textbook and resource for today's students.
| Author: Kristina M Scharp, Elizabeth Dorrance Hall |
| Publisher: Cognella Academic Publishing |
| Publication Date: Jul 19, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 151658757X |
| ISBN-13: 9781516587575 |
How to Conduct Communication Research : Qualitative and Quantitative Methods
$97.32
How to Conduct Communication Research: Qualitative and Quantitative Methods features 48 short, digestible chapters that cover the most essential and practical information students need to know to better understand various approaches and methods for conducting research. Students learn how to use tools from both qualitative and quantitative research methods to maximize their ability to make claims about the world. For instructors, the range of methods and the length of chapters allow flexibility to pick and choose those they wish to focus on. Readers are introduced to research paradigms and the foundations of communication research In Parts I and II, to qualitative methods in Part III, and to quantitative methods in Part IV. Each chapter provides a short preview, main concepts and key terms, user-friendly guiding examples, and strategies for overcoming common obstacles. Examples and activities throughout the book reflect social issues and demonstrate how conducting communication research can explain related outcomes, help students understand what different experiences are like, and disrupt social norms that serve to marginalize and disenfranchise groups of people. Appropriate for any course level, How to Conduct Communication Research is the ideal, accessible textbook and resource for today's students.
| Author: Kristina M Scharp, Elizabeth Dorrance Hall |
| Publisher: Cognella Academic Publishing |
| Publication Date: Jul 19, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 151658757X |
| ISBN-13: 9781516587575 |
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