Sage Publications Limited
Social Research Methods : Qualitative, Quantitative and Mixed Methods Approaches
$61.81
Qualitative Research Methods for Business Students : A Global Approach
Product Code:
9781529601732
ISBN13:
9781529601732
Condition:
New
$173.28
Qualitative Research Methods for Business Students : A Global Approach
$173.28
Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research. Key features include: Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies. Exercises and Activities that give you the opportunity to apply your learning. Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation. Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.
| Author: Kingsley Obi Omeihe, Christian Harrison |
| Publisher: SAGE Publications, Limited |
| Publication Date: May 24, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Hardcover |
| ISBN-10: 1529601738 |
| ISBN-13: 9781529601732 |
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