Qualitative Data Analysis with Nvivo : 9781529626421

Looking to use NVivo in your qualitative research? With easy-to-use instructions and screenshots for both Windows and Mac users, this book first covers the basics of coding in NVivo before helping you extend your knowledge and confidence using the software.

But this is more than just a 'how to' software manual. Each chapter offers rich, methodological discussions that interweave qualitative thinking with technology, enabling you to develop a sophisticated research practice.

Starting with how to navigate the software before moving on to different types of data you might use - such as text, images, and social media data - and how to code and visualise that data, each chapter helps you develop your skill in using NVivo to support effective qualitative analysis.

The book also:

• Helps you understand why and when to use NVivo tools and how to combine them creatively;
• Includes a new chapter on visualising and reporting on your data using NVivo;
• Provides practical support for using NVivo 14, including fully updated screenshots, click-by-click instructions, screencast videos, and datasets for you to try what you've learned.

Designed for anyone who wants to use NVivo in their research, this book is the go-to for conducting robust qualitative data analysis.