Sage Publications Limited
Strategic Management in the Media : Theory to Practice
Product Code:
9781529773705
ISBN13:
9781529773705
Condition:
New
$170.22
Strategic Management in the Media : Theory to Practice
$170.22
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
| Author: Lucy K?g |
| Publisher: Sage Publications Limited |
| Publication Date: Apr 09, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Hardcover |
| ISBN-10: 1529773709 |
| ISBN-13: 9781529773705 |
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