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Arcadia Publishing Library Editions

H. J. Heinz Company

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Product Code: 9781531628024
ISBN13: 9781531628024
Condition: New
$31.99
$29.32
Sale 8%

H. J. Heinz Company

$31.99
$29.32
Sale 8%
 
In 1869, the American diet was a dreary affair. Kitchen staples included bread, potatoes, other root vegetables, and meat. Tomatoes-then called "love apples"-were an exotic fruit. A young 25-year-old Henry J. Heinz helped to change all of that. He established his company based on a single premise: quality. He demonstrated this commitment by bottling his first product, grated horseradish, in clear glass jars to showcase its purity. From his hometown near Pittsburgh, Heinz sparked a revolution. A colorful marketing genius, he was a foresighted entrepreneur whose peripatetic travels birthed the global H. J. Heinz Company, which today is the most international of all United States-based food companies. H. J. Heinz Company contains vintage images from the archives of one of America's first industrial photography studios. It captures memorable and creative marketing from the "57 Varieties" to today and features photography of many current initiatives in Heinz's main businesses of ketchup and sauces, meals and snacks, and infant foods. It is a glimpse at one of America's best loved companies and a study in how to "do the common thing uncommonly well."


Author: Debbie Foster
Publisher: Arcadia Publishing Library Editions
Publication Date: Oct 04, 2006
Number of Pages: 130 pages
Binding: Hardback or Cased Book
ISBN-10: 1531628028
ISBN-13: 9781531628024
 

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