Impressing The Whites

You just need to be white to win--a line from a now-famous commercial on Thai television--now comes with a far more sophisticated program: a book that, at one-hundredth of the price of a year's supply of whitening cream, explains how to be White Inside, deep inside, and thus to win in many different fields such as literature, politics, and international business. From its irreverent comments on His Sacred Mooship, Salman Rushdie, to the phenomenon of the Occidental Cow with a billion bursting teats ("We Indians are practiced milkers"), this controversial book is as much entertainment as it is a satire-cum-analysis of East-West, white-brown-black relations. Compared by one reviewer to a "Chris Rock race routine... brilliant," the book is also a passionate attempt to understand and analyze the underlying forces between how nonwhites and whites behave towards each other. The book also satirically proposes the Fourteen Commandments of Nonwhite Male Success in the West. Phenomena such as Salman Rushdie and Arundhati Roy being the Spokespersons for 1.2 billion Indians are also analyzed. This 2016 edition is the first edition ever to be published in the West, or outside India and Singapore, and, except for one additional chapter describing the aftermath of the publication of the book and two additional commandments, it remains faithful to the classic 2000 original, which is unavailable in the West, or for that matter anywhere else (used copies sometimes sell for $100 and up). "The reader laughs, squirms, recognizes his/her own hypocrisy and the blatant absurdity of most unquestioned social conventions. Zany exuberance . . . mischievous pleasure."--Frank Feldman "Boldly goes where no Indian has gone before."--The Asian Age, Book Pick of the Fortnight.

Author: Richard Crasta

Publisher: CreateSpace Independent Publishing Platform

Publication Date: May 25, 2016

Number of Pages: 186 pages

Language: English

Binding: Paperback

ISBN-10: 153321557X

ISBN-13: 9781533215574