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Surviving Digital Disruption: The 7-Step Digital Marketing Strategy To Futureproof Your Brand On The High Street And Online

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Product Code: 9781533358158
ISBN13: 9781533358158
Condition: New
$13.41

Surviving Digital Disruption: The 7-Step Digital Marketing Strategy To Futureproof Your Brand On The High Street And Online

$13.41
 
Amazon. Netflix. ASOS. Deliveroo. Technology is dividing the world into those companies that are innovating and those which are being disrupted.Fail to innovate fast enough and - like Blockbuster, Woolworths and BHS - it's unlikely your brand will still be thriving on the High Street or online in five years.We use digital technology every day, from smartphones to social media. But using digital and technology as a marketing tool is an art and science many of us are still figuring out. This book provides strategies and a roadmap that shows retailers and packaged food brands how to survive digital disruption.

Author: Viv Craske
Publisher: CreateSpace Independent Publishing Platform
Publication Date: Jul 05, 2016
Number of Pages: 254 pages
Language: English
Binding: Paperback
ISBN-10: 153335815X
ISBN-13: 9781533358158
 

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