Rowman & Littlefield Publishers
Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Product Code:
9781538180112
ISBN13:
9781538180112
Condition:
New
$163.63
Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
$163.63
This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. The fourth edition features concise, graphics-oriented sections that get students creating content early. Updates throughout complement new sections on AI and Web3 and a full suite of online ancillaries.
| Author: Keith A. Quesenberry |
| Publisher: Rowman & Littlefield Publishers |
| Publication Date: Feb 20, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Hardcover |
| ISBN-10: 1538180111 |
| ISBN-13: 9781538180112 |
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