Now in an expanded second edition to include new technologies, this comprehensive book provides a focused and practical approach to developing every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. The authors have meticulously crafted a clear and insightful framework based on the principles, strategies, and practices employed by top-notch wine professionals--.an invaluable text for all who aspire to top level wine sales.
Author: Paul Wagner, Susan DeMatei, John C. Crotts, Byron Marlowe |
Publisher: Rowman & Littlefield Publishers |
Publication Date: Feb 28, 2024 |
Number of Pages: NA pages |
Language: English |
Binding: Hardcover |
ISBN-10: 1538185148 |
ISBN-13: 9781538185148 |