This fully illustrated book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section.
Author: JEF I. RICHARDS |
Publisher: Rowman & Littlefield Publishers |
Publication Date: Jul 25, 2024 |
Number of Pages: NA pages |
Language: English |
Binding: Paperback |
ISBN-10: 1538199564 |
ISBN-13: 9781538199565 |