Asian Case Studies: Lessons From Malaysian Industries

The South East Asian market, which comprises of (Indonesia, Singapore, Malaysia, Thailand, Myanmar, Cambodia, Vietnam and the Philippines) is a market greater of 500 million people. The growing middle-class in Asia is creating an unprecedented demand for products and services, and fuelling global growth. A slowdown in the Chinese economy (the world's second largest) most definitely will impact global economic growth. Although Malaysia is a relatively small economy with population of 30 million, yet it provides an insight into the Asia-Pacific region with its strategic location in South-East Asia. This book will be followed by a series of other books that provides insight into more Asian companies. In 2010, Malaysia sat a target to become a high-income nation by the year of 2020 with the initiation of Economic Transformation Program (ETP). ETP is a comprehensive blueprint to move Malaysia's economy into developed economy with a projected Gross National Income (GNI) of US$523 billion and per capita income at US$15,000 by 2020.

Author: Firend Alan Rasch

Publisher: CreateSpace Independent Publishing Platform

Publication Date: Sep 17, 2016

Number of Pages: 308 pages

Language: English

Binding: Paperback/Business & Economics

ISBN-10: 153937016X

ISBN-13: 9781539370161