Createspace Independent Publishing Platform
Startupland: Madness, Brilliance And Pr Misadventures
Product Code:
9781544074894
ISBN13:
9781544074894
Condition:
New
$10.65
Startupland: Madness, Brilliance and PR Misadventures delves into the startup traits that kill the best PR and marketing strategies-inertia, ego, a pressure-cooker culture, and a lack of trust, among others. This is also a book about conflict, between reporters and PR people, between startups and the outsiders they hire. It's about why storytelling is so important for startups; a "killer app" is not enough. Tech startups need ink to get mindshare, develop their brand and attract investors and customers in a crowded market. If you never understood PR or think it's a waste of time, read this book to see why startups can do well to invest more time into developing this important business practice.
| Author: Kevin Wolf|Polly Traylor |
| Publisher: CreateSpace Independent Publishing Platform |
| Publication Date: Apr 25, 2017 |
| Number of Pages: 120 pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 1544074891 |
| ISBN-13: 9781544074894 |
Startupland: Madness, Brilliance And Pr Misadventures
$10.65
Startupland: Madness, Brilliance and PR Misadventures delves into the startup traits that kill the best PR and marketing strategies-inertia, ego, a pressure-cooker culture, and a lack of trust, among others. This is also a book about conflict, between reporters and PR people, between startups and the outsiders they hire. It's about why storytelling is so important for startups; a "killer app" is not enough. Tech startups need ink to get mindshare, develop their brand and attract investors and customers in a crowded market. If you never understood PR or think it's a waste of time, read this book to see why startups can do well to invest more time into developing this important business practice.
| Author: Kevin Wolf|Polly Traylor |
| Publisher: CreateSpace Independent Publishing Platform |
| Publication Date: Apr 25, 2017 |
| Number of Pages: 120 pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 1544074891 |
| ISBN-13: 9781544074894 |
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