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Planning for Strategic Communication: A workbook for applying social theory to professional practice
$22.69
Sage Publications, Inc
Applying Communication Theory for Professional Life: A Practical Introduction
Product Code:
9781544385945
ISBN13:
9781544385945
Condition:
New
$204.41
Applying Communication Theory for Professional Life: A Practical Introduction
$204.41
Now in its fifth edition, Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, authors Marianne Dainton and Elaine D. Zelley introduce communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapters are designed for in-class use to illustrate the application of theory in a variety of professional settings. The Fifth edition features eight new theories, a new chapter on theories of strategic communication, and expanded discussions of mediated communication theories.
| Author: Marianne Dainton |
| Publisher: Sage Publications, Inc |
| Publication Date: Sep 05, 2022 |
| Number of Pages: 328 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1544385943 |
| ISBN-13: 9781544385945 |
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