Go Glocal: The Definitive Guide To Success In Entering International Markets - 9781544510330

Taking your business into a foreign market can be risky. If a company wants to hit it big internationally, they need to think globally and act locally. As global operations strategist Craig Maginness says, go "glocal." In Go Glocal, Craig lays out the framework businesses need to succeed when entering a foreign market, explaining why it's important to be proactive when deciding where to take your company. Craig breaks down how to prepare your organization for success in a new country, discussing critical issues including whether your value proposition will translate to a new cultural context, why relationships are more important than contracts and how to establish and nurture profitable ones, and what vehicle for going international might work best for your business. If you want the risk of entering a foreign market to pay off and your business to flourish, go glocal.

Author: Craig Maginness

Publisher: Lioncrest Publishing

Publication Date: Apr 11, 2018

Number of Pages: 242 pages

Language: English

Binding: Paperback/Business & Economics

ISBN-10: 1544510330

ISBN-13: 9781544510330