Neal-Schuman Publishers
Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library
Product Code:
9781555709129
ISBN13:
9781555709129
Condition:
New
$90.79
Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library
$90.79
Your future major donor may not use your library, but is likely somebody you know anyway. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include: The gift pyramid model for developing the culture of giving that leads to big gifts Overcoming fears of sponsorship and embracing cause-related marketing Pitching the appropriate charitable gift Confronting common fears of requesting major gifts The pros and cons of membership programs
| Author: Susan Dowd |
| Publisher: Neal-Schuman Publishers |
| Publication Date: Oct 18, 2013 |
| Number of Pages: 306 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1555709125 |
| ISBN-13: 9781555709129 |
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