Fairchild Books
Fashion Branding Unraveled
Product Code:
9781563678745
ISBN13:
9781563678745
Condition:
New
$65.45
Fashion Branding Unraveled
$65.45
Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.
| Author: Kaled K. Hameide |
| Publisher: Fairchild Books |
| Publication Date: Feb 14, 2011 |
| Number of Pages: 304 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1563678748 |
| ISBN-13: 9781563678745 |
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