Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.
| Author: Dimitris Dogramatzis |
| Publisher: CRC Press |
| Publication Date: Oct 01, 2001 |
| Number of Pages: 400 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 157491118X |
| ISBN-13: 9781574911183 |
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