In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.
Author: Janice Reynolds |
Publisher: CRC Press |
Publication Date: Feb 05, 2002 |
Number of Pages: 304 pages |
Binding: Paperback or Softback |
ISBN-10: 1578201020 |
ISBN-13: 9781578201020 |