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CRC Press

A Practical Guide to Crm: Building More Profitable Customer Relationships

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Product Code: 9781578201020
ISBN13: 9781578201020
Condition: New
$69.70

A Practical Guide to Crm: Building More Profitable Customer Relationships

$69.70
 
In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.


Author: Janice Reynolds
Publisher: CRC Press
Publication Date: Feb 05, 2002
Number of Pages: 304 pages
Binding: Paperback or Softback
ISBN-10: 1578201020
ISBN-13: 9781578201020
 

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