
Artech House Publishers
Strategic Management in Telecommunicati
Product Code:
9781580530187
ISBN13:
9781580530187
Condition:
New
$128.67

Strategic Management in Telecommunicati
$128.67
Exploring how to bring new products or services to market in the wake of the US Telecommunications Act of 1996, this resource defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting and computer industries. Utilizing extensive case studies, it seeks to help the reader to understand market research and strategic planning in the post-1996 telecommunications world in specific terms.
Author: James K. Shaw |
Publisher: Artech House Publishers |
Publication Date: Feb 29, 2000 |
Number of Pages: 424 pages |
Binding: Hardback or Cased Book |
ISBN-10: 1580530184 |
ISBN-13: 9781580530187 |