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Artech House Publishers

Strategic Management in Telecommunicati

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Product Code: 9781580530187
ISBN13: 9781580530187
Condition: New
$128.67

Strategic Management in Telecommunicati

$128.67
 
Exploring how to bring new products or services to market in the wake of the US Telecommunications Act of 1996, this resource defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting and computer industries. Utilizing extensive case studies, it seeks to help the reader to understand market research and strategic planning in the post-1996 telecommunications world in specific terms.


Author: James K. Shaw
Publisher: Artech House Publishers
Publication Date: Feb 29, 2000
Number of Pages: 424 pages
Binding: Hardback or Cased Book
ISBN-10: 1580530184
ISBN-13: 9781580530187
 

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