Idea Group Publishing
Information and Communications Technology for Competitive Intelligence
Product Code:
9781591401421
ISBN13:
9781591401421
Condition:
New
$91.89
Information and Communications Technology for Competitive Intelligence
$91.89
In today's complex and dynamic world the need to be informed about what is going on in the environment of the organization is increasing rapidly. To this end, organizations implement a process called 'competitive intelligence'. Competitive intelligence (CI) is about gathering and analyzing environmental information for strategic purposes. To gather and analyze this information, information and communication technology (ICT) is an invaluable tool. Examples are: the Internet, data warehouses or specific applications for competitive intelligence. However, the uncritical implementation of these tools may lead to an 'information overload' or to 'environmental myopia'. To select the right ICT tools for CI, an organization needs to understand the role of ICT in the CI-process. Information and Communications Technology for Competitive Intelligence addresses this need. It sets out to assess the role and possibilities of ICT in the intelligence activities from different perspectives.
| Author: Dirk Vriens |
| Publisher: Idea Group Publishing |
| Publication Date: Jul 01, 2003 |
| Number of Pages: 320 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1591401429 |
| ISBN-13: 9781591401421 |
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