E-Commerce in Regional Small to Medium Enterprises produces new research results to show that even regional SMEs in developed countries have low e-commerce adoption rates, and that strategic alliances by SMEs play a key role in overcoming the low adoption rate. These issues are of ongoing concern to government departments, specifically in Sweden and Australia, and to SME researchers everywhere.
Author: Robert MacGregor |
Publisher: Idea Group Publishing |
Publication Date: Jul 01, 2007 |
Number of Pages: 430 pages |
Binding: Hardback or Cased Book |
ISBN-10: 1599041235 |
ISBN-13: 9781599041230 |