Social Media Sucks!: (If You Don't Know What You're Doing)

Introduction
The Birth of the Brand-and the Bow Tie
Social Media Happens Offl ine and Online
Welcome to the Future, Kids!
Want to Be Remembered? Keep It Simple
Why Word of Mouth Counts and Always Has
Why Social Media Is No Longer a "Should" but a "Must"
No Listening, No Customers
Five Brands That Are Doing Social Media Right
Bring Value, Bring Customers
Daily Deals: The Right Way and the Wrong Way
Social Media Ties It All Together
Social Media and the Opportunity to Pay It Forward
Conclusion