Merchant Books
Scientific Advertising : 9781603868044
Product Code:
9781603868044
ISBN13:
9781603868044
Condition:
New
$18.36
Scientific Advertising : 9781603868044
$18.36
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
| Author: Claude Hopkins |
| Publisher: Merchant Books |
| Publication Date: Feb 01, 2014 |
| Number of Pages: 88 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1603868046 |
| ISBN-13: 9781603868044 |