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Merchant Books

Scientific Advertising : 9781603868044

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Product Code: 9781603868044
ISBN13: 9781603868044
Condition: New
$18.36

Scientific Advertising : 9781603868044

$18.36
 

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business




Author: Claude Hopkins
Publisher: Merchant Books
Publication Date: Feb 01, 2014
Number of Pages: 88 pages
Binding: Hardback or Cased Book
ISBN-10: 1603868046
ISBN-13: 9781603868044
 

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