Independently Published
A Handbook of Pharma Marketing Management: Pharma Marketing Management
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Business Science Reference
Handbook of Research on Mobile Marketing Managent
Product Code:
9781605660745
ISBN13:
9781605660745
Condition:
New
$326.71
Handbook of Research on Mobile Marketing Managent
$326.71
Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser support. This groundbreaking type of marketing provides the luxury of reaching consumers in a greater variety of times and settings than ever before, a possibility that those in the advertising field crave. The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing thoughts and practices. Through offering more than 25 insightful articles by international experts on leading edge technologies of marketing applications, this reference is a critical resource for advertisers, researchers, and academicians. .
| Author: Key Pousttchi |
| Publisher: Business Science Reference |
| Publication Date: Nov 30, 2009 |
| Number of Pages: 584 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1605660744 |
| ISBN-13: 9781605660745 |
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