Business Science Reference
Mobilized Marketing and the Consumer: Technological Developments and Challenges
Product Code:
9781605669168
ISBN13:
9781605669168
Condition:
New
$201.14
Mobilized Marketing and the Consumer: Technological Developments and Challenges
$201.14
In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world. Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, this innovative publication investigates best practices for human interaction with information technologies.
| Author: Gonca Telli Yamamoto |
| Publisher: Business Science Reference |
| Publication Date: Nov 30, 2009 |
| Number of Pages: 294 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1605669164 |
| ISBN-13: 9781605669168 |
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