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Business Expert Press
Born Global Firms: A New International Enterprise
Product Code:
9781606490129
ISBN13:
9781606490129
Condition:
New
$21.99
$19.75
Sale 10%
Born Global Firms: A New International Enterprise
$21.99
$19.75
Sale 10%
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.
| Author: S. Tamer Cavusgil |
| Publisher: Business Expert Press |
| Publication Date: Aug 01, 2009 |
| Number of Pages: 125 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1606490125 |
| ISBN-13: 9781606490129 |
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