Business Expert Press
Developing Winning Brand Strategies
Product Code:
9781606490433
ISBN13:
9781606490433
Condition:
New
$21.99
$19.75
Sale 10%
Developing Winning Brand Strategies
$21.99
$19.75
Sale 10%
This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.
| Author: Lars Finskud |
| Publisher: Business Expert Press |
| Publication Date: Jun 01, 2009 |
| Number of Pages: 104 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1606490435 |
| ISBN-13: 9781606490433 |
Related Products
Sale 9%
Emerald Publishing Limited
Mapping a Winning Strategy: Developing and Executing a Successful Strategy in Turbulent Markets
$58.08