Business Expert Press
Fundamentals of Global Strategy: A Business Model Approach
Product Code:
9781606490723
ISBN13:
9781606490723
Condition:
New
$23.54
Fundamentals of Global Strategy: A Business Model Approach
$23.54
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
| Author: Cornelis a. de Kluyver |
| Publisher: Business Expert Press |
| Publication Date: Aug 20, 2010 |
| Number of Pages: 270 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1606490729 |
| ISBN-13: 9781606490723 |
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