Writers of the Round Table Press
The Shopper Marketing Revolution: Consumer - Shopper - Retailer: How Marketing Must Reinvent Itself in the Age of the Shopper
$26.41
Business Expert Press
The Inscrutable Shopper: Consumer Resistance in Retail
Product Code:
9781606491713
ISBN13:
9781606491713
Condition:
New
$21.99
$19.75
Sale 10%
The Inscrutable Shopper: Consumer Resistance in Retail
$21.99
$19.75
Sale 10%
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.
| Author: Stella Minahan |
| Publisher: Business Expert Press |
| Publication Date: Sep 06, 2011 |
| Number of Pages: 153 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1606491717 |
| ISBN-13: 9781606491713 |
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