Business Expert Press
Digital Privacy in the Marketplace: Perspectives on the Information Exchange
Product Code:
9781606498484
ISBN13:
9781606498484
Condition:
New
$21.99
$19.75
Sale 10%
Digital Privacy in the Marketplace: Perspectives on the Information Exchange
$21.99
$19.75
Sale 10%
Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.
| Author: George Milne |
| Publisher: Business Expert Press |
| Publication Date: Jan 14, 2015 |
| Number of Pages: 179 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1606498487 |
| ISBN-13: 9781606498484 |
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