Business Science Reference
Online Advertising and Promotion: Modern Technologies for Marketing
$206.60
Information Science Reference
Online Multimedia Advertising: Techniques and Technologies
Product Code:
9781609601898
ISBN13:
9781609601898
Condition:
New
$201.14
Online Multimedia Advertising: Techniques and Technologies
$201.14
The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements that have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.
| Author: Xian-Sheng Hua |
| Publisher: Information Science Reference |
| Publication Date: Mar 31, 2011 |
| Number of Pages: 354 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1609601890 |
| ISBN-13: 9781609601898 |
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