Routledge
Marketing Cultural and Heritage Tourism: A World of Opportunity
Product Code:
9781611328776
ISBN13:
9781611328776
Condition:
New
$56.30
Marketing Cultural and Heritage Tourism: A World of Opportunity
$56.30
Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that "drive market" that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.
| Author: Rosemary Rice McCormick |
| Publisher: Routledge |
| Publication Date: Jan 15, 2014 |
| Number of Pages: 188 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1611328772 |
| ISBN-13: 9781611328776 |
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