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Information Science Reference

Customer-Centric Knowledge Management: Concepts and Applications

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Product Code: 9781613500897
ISBN13: 9781613500897
Condition: New
$195.68

Customer-Centric Knowledge Management: Concepts and Applications

$195.68
 
Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the management of processes and techniques used to collect information regarding customers' needs, wants, and expectations for the development of new and/or improved products and services. Customer-Centric Knowledge Management: Concepts and Applications is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation. It seeks to expand the literature and business practices and contributes to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technologies (ICTs).


Author: Minwir Al-Shammari
Publisher: Information Science Reference
Publication Date: Aug 31, 2011
Number of Pages: 332 pages
Binding: Hardback or Cased Book
ISBN-10: 1613500890
ISBN-13: 9781613500897
 

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