Independently Published
The Virtual You: Creating a Memorable Online Presence and Building your Brand
$14.06
Business Science Reference
Branding and Sustainable Competitive Advantage: Building Virtual Presence
Product Code:
9781613501719
ISBN13:
9781613501719
Condition:
New
$206.60
Branding and Sustainable Competitive Advantage: Building Virtual Presence
$206.60
Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers' minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers' perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.
| Author: Avinash Kapoor |
| Publisher: Business Science Reference |
| Publication Date: Sep 30, 2011 |
| Number of Pages: 296 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1613501714 |
| ISBN-13: 9781613501719 |
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