Glal and Power: Levaging anding for Long-Term Growth (arton Executive Essenals)

Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Est? Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands.

Author: Barbara E. Kahn

Publisher: Wharton School Press

Publication Date: March 05, 2013

Number of Pages: 132 pages

Language: English

Binding: Paperback

ISBN-10: 1613630263

ISBN-13: 9781613630266