Building Your Brand: A Practical Guide for Nonprofit Organizations

Whether they acknowledge it or not, every nonprofit organization has a brand. Making that brand as strong as possible is a crucial component of delivering on the mission. As nonprofit leaders have begun to understand, building and managing a brand effectively is not reserved for large nonprofits or corporations with big marketing budgets. Regardless of the size of your organization, or the state and maturity of your brand, it is possible, and in fact, necessary, to build and maintain a strong, accurate brand. . .to have the ""right"" reputation with the people who matter most to your success. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain that reputation.

Author: Michele Levy

Publisher: Morgan James Publishing

Publication Date: Jan 07, 2014

Number of Pages: 127 pages

Binding: Paperback or Softback

ISBN-10: 1614486751

ISBN-13: 9781614486756