Orange Grove Texts Plus
Electronic Commerce: The Strategic Perspective
Product Code:
9781616100292
ISBN13:
9781616100292
Condition:
New
$40.79
Electronic Commerce: The Strategic Perspective
$40.79
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
| Author: Richard T. Watson |
| Publisher: Orange Grove Texts Plus |
| Publication Date: Sep 24, 2009 |
| Number of Pages: 115 pages |
| Binding: Paperback or Softback |
| ISBN-10: 161610029X |
| ISBN-13: 9781616100292 |
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