Lioncrest Publishing
The Rise Of The Craft Brand: Why Small Is Going To Be Huge
Product Code:
9781619614314
ISBN13:
9781619614314
Condition:
New
$13.41
Big Retailers. Big Brands. Big Changes. The world of commerce is dramatically changing. The age of big retailers and big brands is giving way to a new type of commerce that is driven by unstoppable changes in technology and the economy. As a result, "craft brands" are coming to the forefront-brands that thrive on their uniqueness and their bond with consumers. Leaner, sleeker, and faster, Craft Brands are deeply disrupting commerce by building engaged communities, creating unique value propositions, and out-innovating monolithic, legacy brands and retailers. This book is a guide to the forces reshaping buying and selling, and how those forces are pushing us toward a decentralized world of commerce in which craft brands reign. It shows why quality and resonance are the most important drivers of craft brand success-and it lays out strategies and case studies that emerging craft brands (or big brands struggling to stay relevant) can emulate.
| Author: Ben Zifkin |
| Publisher: Lioncrest Publishing |
| Publication Date: Jun 06, 2016 |
| Number of Pages: 160 pages |
| Language: English |
| Binding: Paperback/Business & Economics |
| ISBN-10: 1619614316 |
| ISBN-13: 9781619614314 |
The Rise Of The Craft Brand: Why Small Is Going To Be Huge
$13.41
Big Retailers. Big Brands. Big Changes. The world of commerce is dramatically changing. The age of big retailers and big brands is giving way to a new type of commerce that is driven by unstoppable changes in technology and the economy. As a result, "craft brands" are coming to the forefront-brands that thrive on their uniqueness and their bond with consumers. Leaner, sleeker, and faster, Craft Brands are deeply disrupting commerce by building engaged communities, creating unique value propositions, and out-innovating monolithic, legacy brands and retailers. This book is a guide to the forces reshaping buying and selling, and how those forces are pushing us toward a decentralized world of commerce in which craft brands reign. It shows why quality and resonance are the most important drivers of craft brand success-and it lays out strategies and case studies that emerging craft brands (or big brands struggling to stay relevant) can emulate.
| Author: Ben Zifkin |
| Publisher: Lioncrest Publishing |
| Publication Date: Jun 06, 2016 |
| Number of Pages: 160 pages |
| Language: English |
| Binding: Paperback/Business & Economics |
| ISBN-10: 1619614316 |
| ISBN-13: 9781619614314 |
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