Water Street Press
Black Is The New Green: Marketing To Affluent African Americans
Product Code:
9781621344537
ISBN13:
9781621344537
Condition:
New
$15.99
$13.93
Sale 13%
From Leonard E. Burnett, Jr., co-CEO and Group Publisher, of Uptown Media Group and VIBE Lifestyle Network, and Andrea Hoffman, CEO of Culture Shift Labs, a road map for "understanding the dynamics of the affluent African American marketplace as well as its motivations and expectations [which] are critical challenges for all marketers. Black is the New Green is a must-read for marketers who have a lot to gain from understanding this important segment of affluent America."
Author: Leonard Burnett |
Publisher: Water Street Press |
Publication Date: 14-Aug-21 |
Number of Pages: 222 pages |
Language: English |
Binding: Paperback |
ISBN-10: 1621344533 |
ISBN-13: 9781621344537 |
Black Is The New Green: Marketing To Affluent African Americans
$15.99
$13.93
Sale 13%
From Leonard E. Burnett, Jr., co-CEO and Group Publisher, of Uptown Media Group and VIBE Lifestyle Network, and Andrea Hoffman, CEO of Culture Shift Labs, a road map for "understanding the dynamics of the affluent African American marketplace as well as its motivations and expectations [which] are critical challenges for all marketers. Black is the New Green is a must-read for marketers who have a lot to gain from understanding this important segment of affluent America."
Author: Leonard Burnett |
Publisher: Water Street Press |
Publication Date: 14-Aug-21 |
Number of Pages: 222 pages |
Language: English |
Binding: Paperback |
ISBN-10: 1621344533 |
ISBN-13: 9781621344537 |