Vernon Art and Science
Value-based Marketing Strategy
Product Code:
9781622730209
ISBN13:
9781622730209
Condition:
New
$79.00
$77.23
Sale 2%
Value-based Marketing Strategy
$79.00
$77.23
Sale 2%
This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: - How the forces of supply and demand interact with customer Value; - The relationships between benefits, quantities, prices and costs; - How to develop effective competitive strategies; - How to manage inventory and product mix efficiently;
| Author: Santiago Lopez |
| Publisher: Vernon Art and Science |
| Publication Date: Feb 24, 2015 |
| Number of Pages: 294 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1622730208 |
| ISBN-13: 9781622730209 |
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