Business Expert Press
The Connected Consumer
Product Code:
9781631571107
ISBN13:
9781631571107
Condition:
New
$21.99
$19.75
Sale 10%
The Connected Consumer
$21.99
$19.75
Sale 10%
Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in today?s era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.
| Author: Dinesh Kumar |
| Publisher: Business Expert Press |
| Publication Date: Oct 06, 2015 |
| Number of Pages: 172 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1631571109 |
| ISBN-13: 9781631571107 |
