Public Relations Ethics: How To Practice PR Without Losing Your Soul : 9781637423714

This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. The book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations. This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation. Please join the discussion at http: //Updates.PRethics.com

Author: Dick Martin

Publisher: Business Expert Press

Publication Date: Nov 24, 2015

Number of Pages: 262 pages

Binding: Hardback or Cased Book

ISBN-10: 1637423713

ISBN-13: 9781637423714