University of Delaware Press
Advertising the Self in Renaissance France: Authorial Personae and Ideal Readers in Lemaire, Marot, and Rabelais : 9781644530078
$50.39
University of Delaware Press
Advertising the Self in Renaissance France: Authorial Personae and Ideal Readers in Lemaire, Marot, and Rabelais
Product Code:
9781644530061
ISBN13:
9781644530061
Condition:
New
$122.92
Advertising the Self in Renaissance France: Authorial Personae and Ideal Readers in Lemaire, Marot, and Rabelais
$122.92
Advertising the Self in Renaissance France is a study of how authors and readers are represented in printed editions of three major literary figures of the French Renaissance: Jean Lemaire de Belges, Cl?ment Marot, and Fran?ois Rabelais. Print culture is marked by an anxiety of reception that became much more pronounced with increasingly anonymous and unpredictable readerships in the sixteenth century. To allay this anxiety, authors, as well as editors and printers, turned to self-fashioning in order to sell not only their books, but also particular ways of reading. They advertised correct modes of reading as transformative experiences that helped the actual reader attain the image of the ideal reader held up by the text and paratext, experiences provided by selfless authors. Thus, authorial personae were constructed around the self-fashioning offered to readers, creating an interdependent relationship that anticipated modern advertising. Published by University of Delaware Press. Distributed worldwide by Rutgers University Press.
| Author: Scott Francis |
| Publisher: University of Delaware Press |
| Publication Date: Apr 10, 2019 |
| Number of Pages: 288 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1644530066 |
| ISBN-13: 9781644530061 |
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